How I do a lot of posts in very little time.
Since I have been getting a lot of questions about how much time I spend on Twitter, because I post stuff two to three times a day, I thought I’d give a little insight in my process. Contrary to popular belief, I don’t spend my entire day on Twitter (or any other social platform, for that matter.)
In the past I would find stuff that I thought was worth sharing, share it and move on for the day. The result was a semi daily barrage of tweets at a random time. So if you were getting coffee or just went into the bathroom without your phone, you would miss my tweets entirely. This method was clearly not working. I reached a small audience with some luck of the draw. I did, however, connect my Twitter and Facebook account, so I stood a chance of reaching a slightly bigger audience. Whatever I would share on Twitter would also be shared on my Facebook timeline. Not the other way around, though. I didn’t want my Facebook shenanigans to wind up on Twitter. Different platform, different audience.
Connecting my accounts was the first step in a more sensible social media approach. Things really came together when I found Buffer. A very nifty application that let’s you time your tweets and posts on a variety of social platforms (Twitter, Facebook, Linkedin, App.net & Google+) Buffer has a very handy browser plug-in (Chrome in my case) which gives you the option to tweet, like you are used to when sharing something, but now also gives you the option to "add to Buffer." What’s so nice is that the tweets are now added to your Buffer queue. You can then tune the schedule of that queue, per social platform and you can change the order in which these tweets will be shared.
Over the past few years Buffer has gotten so much better. The iOS app is great. I can now manage my posts on the go with great ease. The report card is great feature, where you results are emailed once a week and Buffer is now integrated with a wide range of content aggregation applications. With the demise of Google Reader I had to find another way to manage and read my RSS feeds. I quickly made the jump to Feed.ly and never really looked back. Feedly had Buffer integrated which greatly boosted my sharing speed. I would now only spend about an hour per week on queueing my tweets. If I have it, I’ll spend a bit more time curating my tweets.
I talked about other applications I use in my previous post like Pocket and Nuzzle. You can connect these apps with Buffer and also turn them into powerful sharing tools. Clipboard and Reeder can also be connected to Buffer so you can really stuff your queue to the max. There are other tools that allow you to time your tweets and posts, like Hootsuite and Klout (Klout? Yes. Klout) but I prefer Buffer, hence this post.
So there you have it: Buffer is the backbone of my social media strategy (if you can really call it that) I’ve increased my number of followers on the aforementioned social platforms substantially and it led to some great interactions with new people. But what makes Buffer so powerful, for me, is the amount of time it saves and the level of engagement it gives you. Ow, and up to a queue of 10 tweets: it’s free.